About Turalu

Our Philosophy

Building Salesforce apps the traditional way involves a lot of back-and-forth. You describe what you need. Someone asks clarifying questions. You answer. They build something. It's not quite right. More questions. More revisions. Weeks pass.

We thought there had to be a better way.

Video changes everything. When you can talk through a problem face-to-face (even with an AI), ambiguity disappears. Questions get answered in real-time. Misunderstandings get caught immediately instead of days later.

AI handles the heavy lifting. While you're describing what you need, Turalu is already building it. No waiting for someone to have bandwidth. No translating business requirements into technical specs. Just describe the outcome you want.

You stay in control. We're not trying to replace human judgment. Turalu builds what you describe, explains what it built, and waits for your approval. Nothing touches your Salesforce org without your say-so.

What We Care About

Clarity Over Complexity

We don't hide behind jargon or make things complicated to seem impressive. The best tools are the ones that just work, and that's what we're building.

Security Is Non-Negotiable

Your Salesforce org is critical infrastructure. We treat it that way. Every feature we build starts with "how do we do this securely?"

People First

AI is a tool, not a replacement. We're building technology that makes people more effective, not technology that tries to do everything itself.

Speed Without Shortcuts

Fast doesn't have to mean sloppy. We move quickly because we've built the right foundations, not because we're cutting corners.

Where We're Going

Right now, Turalu helps you build Salesforce apps through conversation. But our vision is bigger: a world where the gap between "I need this" and "it's done" is measured in minutes, not months.

We're starting with Salesforce because it's where so many businesses run. But the principle—collaborative, conversational, secure software building—applies everywhere.